Lupita is a unisex clothing brand that operates through online sales via Instagram. The brand's goal is to increase sales while having more time to design new garments and build inventory. In this project, the focus was on simplifying the purchasing process and enhancing brand visibility.
Main work
A web platform that enables real-time clothing customization.
Other work:
Branding
Social media
Institutional video
The brand identity
It was necessary to create a brand image flexible enough to cover the brand's different clothes.
The web
The website tapped into the brand's unique edge: creating custom designs for each person.
Users can choose from different clothing styles and select colors for each fabric and detail.
